It all started in California in 1996.
General Mills wanted to create a program to help support education and benefit America’s schools – and so, Box Tops for Education™ was born. As part of the initial test program, Box Tops were only available on select Big G cereals, such as Cheerios™, Total™ and Lucky Charms™.
The program was such a huge success that it soon launched on other General Mills products and expanded across the nation. By 1998, more than 30,000 schools were clipping Box Tops and earning cash to buy the things they needed: books, computers, playground equipment and more.
Over the next four years, the Box Tops for Education™ program doubled to include brands such as Pillsbury™, Old El Paso™ and Green Giant™. By 2004, over 82,000 schools across the nation participated in Box Tops, earning more than $100 million.
In 2006, for the first time, non-food brands began to participate; now families could clip Box Tops from Ziploc®, Hefty®, Kleenex® and Scott® products, too. As the program expanded, school earnings increased. By 2010, schools across the nation had earned over $320 million.
Today, America’s schools have earned over $800 million, and you can find Box Tops on hundreds of products throughout the grocery store and online.